It will co-ordinate a campaign involving countries such as China that will focus on the Neocate brand.
C&W UK healthcare MD Jacinta Collins said a ‘truly global programme that encompasses established markets and up-and-coming regions' was planned.
The agency lost out to WS last year in a four-way pitch. This time, the pitch was a two-way scrap.
Around two to three per cent of infants have cows-milk protein allergy. The Neocate range is hypoallergenic, which means the ingredients are unlikely to cause an allergic reaction.
SHS International, a division of Royal Numico, is sponsor of a campaign badged Act Against Allergy that aims to raise awareness of cows-milk allergy.