Pride Awards 2006/07: The best of the North-West

Clear objectives, creativity, great value and research were just some of the qualities of this year's big winners.

GRAND PRIX
Winner: Urban Splash

The sale of units in Chimney Pot Park - a £40m housing development created by Salford City Council and English Partnerships - was media managed to gain maximum interest from buyers. The low-cost designer houses were built by Urban Splash, which secured news of its ‘upside-down' homes on BBC2's Culture Show and BBC1's Breakfast. Urban Splash sheltered people camping out days before the park let buyers in - in a MASH-style tent - and won coverage in the Daily Mail, The Guardian, The Daily Telegraph and Daily Express. All 108 houses sold within three hours.

What the judges said: ‘Clear objectives for creativity and sales, as well as communications. There was a real sense of excitement built up here.'

TEAM OF THE YEAR (In-house)
Winner: Stockport Council's comms team

2006 marked the launch of Stockport Council's ‘One Place, One Voice' - aimed at promoting a single message for its 290,000 residents and 6,000 staff. By aligning all of its comms around this concept, the council has achieved phenomenal results. MORI research shows that Stockport residents are more satisfied than other North-Westerners.

What the judges said: ‘Clear and simple objectives, with detailed research.'

TEAM OF THE YEAR (Consultancy)
Winner: Brazen

In 2006, Brazen's work included National Cheese on Toast Day (including renaming Leicester Square ‘Lancashire Square'), and the creation of a £30,000 ‘bling bed' photocall with Myleene Klass for Silent Night. The agency also celebrated its fifth anniversary by winning clients including Hasbro, Airtours, Pure Nightclub and Duerr's jam.

What the judges said: ‘Brazen shows the incredible value it brings to clients by its ability to tap into the right networks.'

SMALL TEAM
Winner
: MTJ Associates

Preston-based MTJ Associates might have a small team, but in its 13-year history has never lost a client to
another PR agency. Clients range from Camelot Theme Park to St Helen's Farm, and it has helped the FA, as well as transforming the Whitworths brand into a respected manufacturer of fruit and nuts. Its ‘Thank Goodness for Goats' campaign for St Helen's Farm improved sales by 30 per cent.

What the judges said: ‘With a trans­parent and energetic relationship with clients, MTJ Associates has found a recipe that achieves good results.'

Click here for a complete list of all the winners and finalists

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