B-M in Euro link with agency CEC

BRUSSELS: Burson-Marsteller has struck a deal with central Europe lobbying consultancy CEC Government Relations.

The tie-up means CEC becomes an ­affiliate of B-M in Poland, the Czech Republic, Slovakia, Hungary, Romania and ­Bulgaria.

‘In today's Europe it is ­increasingly necessary to lobby in the capitals of the EU 25 - and soon to be 27 - to secure the qualified majority or blocking minority that may be needed to influence a piece of EU legislation or policy,' said B-M Brussels CEO Jeremy Galbraith.

B-M used to have an exclusive affiliate tie-up with MMD, which was last week acquired by Huntsworth. It will continue to work with MMD and other partners across the region.

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