Candice Bailey, who joined BK in November 2003, is now comms manager for north-west Europe.
Her switch follows the exit of Lesly Hughes, who held the title consumer and brand PR manager for north-west Europe, to Rank Group (PRWeek, 18 Aug).
Bailey reports to David Kisilevsky, senior marketing director for north-west Europe, and is responsible for consumer strategy in the UK and the Nordics.
The fast-food retailer is now recruiting to fill Bailey's previous role.