News in brief

PRWeek takes a brief look at some of this week's PR stories.

THE POWER BOOK 
The deadline for returning questionnaires for PRWeek's forthcoming who's who-style guide to the industry has now passed. However, any entrants who have not yet sent in colour photos of themselves can still do so by emailing powerbookphotos@haynet.com.

CONSUMER
Expedia.co.uk is to stage a pitch for its consumer account out of eight-year incumbent The Red Consultancy. It will be overseen by Alison Couper, who was recently promoted to director of comms (PRWeek, 13 October).

CORPORATE
Equitas, the rescue vehicle set up a decade ago to save the Lloyd's insurance market from collapse, used Maitland for its acquis­ition last week by billionaire Warren Buffet's investment firm Berkshire Hathaway. Maitland also handled media for Berkshire Hathaway.

CONSUMER
Teletext is reviewing its consumer account. Two-year incumbent Braben is on a shortlist of agencies that will be invited to pitch.

CONSUMER
VCPoker.com has taken on Ian Monk Associates for a trade and consumer brief. The site is planning to launch the world's biggest online poker prize and a Student Poker Championship next year.

AGENCY
Slice PR has appointed Phipps account director Rhona Hurcombe as its first head of food PR. She reports to MD Jason Gallucci.

CORPORATE
Irish mobile tech firm Zamano is using Edelman to advise on its AIM flotation this month. The account is led by executive director Paul Lockstone.

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