The judges praised the former PR man's use of new-media techniques to ‘engage young people turned off by the adversarial nature of politics and the press'.
PRWeek's sold-out ceremony was held at London's Grosvenor House on Tuesday, and saw Blue Rubicon scoop the coveted Consultancy of the Year award.
The agency has doubled its fee income for the second year running and picked up briefs for the Learning and Skills Council, the NHS and the police after winning a spot on the COI roster.
Cake Group's work on Nintendo videogame Nintendogs saw the agency win Campaign of the Year.
Marks & Spencer comms director Flic Howard-Allen was named PR Professional of the Year. Financial Dynamics was awarded International Consultancy of the Year; Shelter won the Public Sector Department award.
Other winners on the night included Cancer Research UK and Shell Chemicals external affairs team.
BP director of brand and comms Anji Hunter was chair of the judging panel.
Click here to view full details of winners, commended entries and finalists from the 2006 Awards