As its first PR agency, Wriglesworth will position the service as the authoritative voice on official searches and issues related to land and property information and transfer.
The NLIS offers a ‘one-stop shop' for property buyers, providing information from the UK's 400-plus local authorities, water companies, the Environment Agency, national parks and the Land Registry.
It is aiming to speed up searches from an average of two months to just a day.
NLIS chief executive Alex Fraser said: ‘We intend to further develop the land and property information market by bringing a growing spectrum of information-providers into the service as well as creating new search products.'
A brand-awareness campaign will target national, regional and trade media. The work will be led by account director Pierre Williams. Williams said: ‘The implications of this service are that searches will become a lot cheaper and quicker. It will also help with the production of Home Information Packs (HIPs), as search information is required as part of the pack.'
From June 2007 HIPs will place a legal obligation on vendors to provide detailed information on a property's condition. They have caused controversy, with the property industry claiming they will add unnecessary costs.
Bodies such as the Royal Institute of Chartered Surveyors are accusing the government of being poorly organised in the introduction of the packs, promoted by Band & Brown Communications (PRWeek, 9 March).