Bite wins global Cisco account

Cisco has handed an emerging-markets brief covering more than 25 countries to Bite Communications.

The company, often referred to as the internet's ‘plumbing', is looking to maintain market dominance in areas where computer use is still relatively low.

The contract covers countries as diverse as South Africa, Chile and Kazakhstan.

As a result of the deal, Bite has set up an international division, called Bite International, to handle its clients with needs across multiple countries and continents.

The division is headed by London-based associate director Annette Ryszkowska. Sun Microsystems EMEA business and marketing firm TradeDoubler are also being handled by the division.

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