Agencies line up as Lexmark shrinks Euro roster

Printer manufacturer Lexmark is poised to choose ­between one of a trio of ­agencies for a pan-European contract as it seeks to conso­lidate its comms.

The move will spell the end of relationships with at least six agencies across the Con­tinent. UK incumbent The Red Consultancy, French incumbent Fleishman-Hillard and Lewis PR - which does not currently work for Lexmark - are vying for the brief, which will be run out of Paris or London depending on which agency is successful.

Agencies in Italy, Spain and Scandinavia are being dropped. Lexmark does not currently employ an agency in Germany.

EMEA PR manager Lisa Canning, who has been in the role since April, is co-ordinating the selection process.

‘Communication needs consistency with our business goals,' said Canning. ‘I want one agency that can serve our comms needs across Europe.'

The appointed agency will be required to work on product launches, as well as comms surrounding an ad camp­aign set to launch on 20 November.

Lexmark, which sells printers to businesses and consumers, was founded 15 years ago as a spin-off from IBM's printer manufacturing division

The brief covers B2B, corporate and consumer work.

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