Bradford tenders £1.5m brief for regeneration

Bradford Council has put a £1.5m PR and marketing brief up for grabs to attract investors, businesses and tourists to the West Yorkshire city.

The incumbent agency, Leeds-based Brahm, has held a similar account for the past two years, representing the council's lead public-private partnership, Bradford Centre Regeneration.

Bradford - which gained notoriety for inter-ethnic tensions in the late-1990s - is undergoing a massive £2bn regeneration programme. The council and its partners want to continue to attract investors to the region - the contract out to tender will run from two to a possible four years.

‘Bradford's reputation is improving rapidly as the effects of the regeneration programme are being seen on the ground,' said council head of comms and marketing Duncan Graham.

The value of the brief has increased by £400,000 over the past two years because of greater funding from the council's partners, he added.

Brahm will re­tender for the contract, which includes handling Bradford's presence at Mipim - the global inward investment conference - in Cannes each March.

The Commission for Racial Equality has launched an inquiry due to fears that council and development agency schemes are exacerbating racial tensions. One concern is that out-of-town malls are threatening local shops owned by Asians.

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