YouthNet hands consumer brief to Bell Pottinger

Online charity YouthNet has taken on Bell Pottinger Business & Brand to provide strategic comms advice and raise its profile among consumers.

YouthNet hosts two websites - do-it.org.uk, promoting volunteering among young people, and thesite.org, which offers advice and support for 16 to 24-year-olds. Bell Pottinger Business & Brand MD Kevin Read is heading the account, reporting to YouthNet chief executive Fiona Dawe.

Dawe said that while Bell Pottinger Business & Brand will initially be retained for six months, she expects to work with it beyond this, adding that a large part of the work was strategic. ‘Bell Pottinger will help shape and plan our communications strategy in the next one to three years,' she said.

The agency's brief includes hands-on media relations work to ensure the charity ‘has better presence in people's minds' and to ‘inspire people to register to volunteer'. Media relations will focus on getting ‘young people's voices heard'.

There was no pitch for the brief, as Bell Pottinger Business & Brand has worked with YouthNet on a number of ‘discrete projects' in the past. Thesite.org attracts more than half a million unique visitors a month, while do-it.org.uk attracts around 50,000.

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