Citizens' Advice readies young people debt drive

Citizens' Advice is on the verge of launching a major campaign to help ­young ­people deal with, and stay out of, debt.

Kicking off on 7 November, it is being run in conjunction with free newspaper Metro and the Royal Bank of Scotland. It is the first time the charity has run such a major ongoing campaign.

Every month, Metro will run a full page of editorial focusing on managing money.

Citizens' Advice head of media relations Sarah Miller said the tone of the campaign would be positive.

‘We will aim to show people how to manage the ­money they have, how to save and how to plan ahead for big events such as having children, weddings or house purchases,' she said.

Editorial articles will also explain the options available to help people in debt, she added.

‘A lot of Metro's readers are relatively young, and will be at a stage where they could be piling up debts without realising they are doing so,' Miller explained.

‘The aim of this campaign is to ­encourage people to look at the issue of debt before they get into financial trouble. But, if they are already in trouble, they need to know that Citizens' Advice can help them.'

More than a million people fall into serious debt in England every year, and the figure is rising. The charity will be releasing the results of its latest debt survey on the campaign's launch day.

A survey published last month by W3 Debt Solutions said under-30s accounted for 28 per cent of those who opt for voluntary insolvency, and debt had become ‘a way of life' for young people.

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