Billed as a six-month secondment initiative, Athena account director Michelle Cammack has become UK brand comms manager for AZ's breast-cancer portfolio, based in Luton. Simultaneously, Kate Jefferson, AZ's brand
manager for schizophrenia treatment Seroquel, takes Cammack's seat at Athena's Chiswick offices.
Cammack said: ‘I will gain personally and be better equipped to advise clients on my return to Athena.'
Jefferson said: ‘Moving into a PR-specific role will give me great insight, with the aim of moving into an AZ comms role at the end of my time at Athena.'
Athena does not work for AZ, but its founder Cherry Wood used to work at the former Zeneca.