The initiative is being run by Pembridge Partners LLP and is called Vital Statistics.
Over the phone, Pembridge will assess your 'commercial development' and relative strength against competitors.
Other such schemes exist, of course, but Pembridge partner Frank Krikhaar says this is the only one tailored to PR agencies, and is most suitable for small to medium-sized London-based firms. In a sense, the service will, apparently, be 'just like going to the doctor'.
Those MDs running struggling agencies, of course, shouldn't worry about making the doctor blush - we're sure he'll have seen and heard it all before.