Then our press officer Simon Eden added the headline: 'The Claim from Spain Is Money Down the Drain.'
Result? The story appeared in most of our local media as a page lead, and led to requests from radio stations for interviews with one of our team.
It may also come as a surprise to Keith Elliott (Letters, 6 Oct) that far from angering local journalists, Simon's headline was used word for word in several papers. More importantly, thanks to that brilliant headline, our message reached our target audience - people who may well have been conned into parting with their hard earned cash or pension money.
I can assure Keith that we do tell it straight, but it is important for press releases to stand out from the crowd.
Nigel Galloway, news manager, West Sussex County Council.
