Morgan Stanley in 'citizenship' drive

Morgan Stanley is to use Geronimo Communications to promote its third annual Great Britons Awards, which aim to acknowledge citizens' achievements.

This year's competition - which opens on 30 October - is seeking to engage school-children for the first time via toolkits designed to be used by teachers in citizenship lessons.

Ofsted associate director Anastasia Scott told PRWeek: ‘Our research shows 25 per cent of citizenship teaching is not up to scratch. These kits enable teachers to work the competition into lessons.'

The campaign will aim to direct people to the competition's website.

The closing date for entries is 8 December, with the results out in the new year. Last year's winner was Lord Sebastian Coe.

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