It has created a ‘crisis hotline', accessible by phone and the internet. Companies can access a team of 24/7 on-call consultants to provide advice and set in place a comms strategy and resources plan in the event of a crisis.
It also claims to have ‘two trilingual crisis communications teams available on a permanent basis'.
Interel was earlier this year acquired by UK holding company Hasgrove for an undisclosed sum (PRWeek, 5 May).
The consultancy's clients include Shell, Citibank and Ikea.