Interel launches 24/7 crisis unit

BRUSSELS: PA consultancy Interel is claiming to be the first Brussels lobbying firm geared up to provide clients with round-the-clock crisis comms support.

It has created a ‘crisis ­hotline', accessible by phone and the internet. Companies can access a team of 24/7 on-call consultants to provide advice and set in place a ­comms strategy and ­resources plan in the event of a crisis.

It also claims to have ‘two trilingual crisis communications teams available on a permanent basis'.

Interel was earlier this year acquired by UK holding company Hasgrove for an undisclosed sum (PRWeek, 5 May).

The consultancy's clients include Shell, Citibank and Ikea.

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