Gala Coral picks PN as act looms

Gaming group Gala Coral has handed its entire consumer account to Porter Novelli after a hotly contested pitch.

The appointment comes as the group prepares for the implementation of the 2005 Gambling Act, which will impose new regulations but ­allow the creation of ‘super-casinos'.

PN secured the brief, worth more than £200,000, after a seven-way pitch.

Gala merged with Coral in a £2.18bn deal last year and is expected to float next year. Before the merger, the companies used a number of agencies on a project basis.

PN director Lucy Melling heads the account, reporting to Gala Coral group comms manager Sarah Mercer.

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