2 minutes with: Lauren Jarvis Editor,National Geographic Kids

National Geographic Kids launches a UK edition next Wednesday.

Is it an educational title?
Our readers are likely to be boys and girls aged from six to 14. While they are learning about wildlife, conservation and so on, there is also a lot of popular culture. We use the word ‘edutainment' - they are learning, but really we want them to be having fun.

How do you get your stories?
This is the 14th international edition of National Geographic Kids, so some of the content is shared and repurposed for our British audience. But we also produce original articles.

How can PROs help?
There is a news spread at the front of the magazine, where PROs could help us with stories. In the first edition, we have a story about Exmouth Zoo using howler monkeys as a deterrent to thieves. News could also cover climate change, planets, dinosaurs, and so on. We would be interested in hearing from sports organisations. We also want to use celebrity guest editors.

Are there any product pages?
There is a lot of popular culture content to complement the wildlife coverage, so we are interested in hearing about movies, DVD releases, games, TV and music. We also have a page about gadgets and inventions.

How else could PROs make life easier?
By keeping us up to date with launches, new films, new discoveries - anything relevant that is coming up. We have a website launching on 25 October - ngkids.co.uk - and it would be great to have help putting extra content, such as games, on the site. We have big ideas for competitions. We are thinking about holding photography competitions and arranging for groups of children to go around the world on trips, so PROs who can help arrange something awe-inspiring should get in touch.

Initial print run 130,000
Lead-in Four weeks
E Lauren@atticmedianetwork.com T 020 7014 3769

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