Senior director of global PR Jennifer Erickson said the mobile company intends to retain fewer firms to ‘streamline its messages'. The review spans all divisions.
Motorola has issued a request for proposals to find ‘long-term agency partners to assist us in building awareness and context... across our business units and product lines to audiences globally.'
Motorola works with agencies including Hill & Knowlton (US and other markets) and Ogilvy (Asia).
