Motorola reviews agency support

BOSTON: Motorola is reviewing its global agency ­arrangements.

Senior director of global PR Jennifer Erickson said the mobile ­company intends to ­retain fewer firms to ‘streamline its messages'. The review spans all divisions.

Motorola has issued a request for proposals to find ‘long-term agency partners to assist us in building awareness and context... across our business units and product lines to audiences globally.'

Motorola works with agencies including Hill & Knowlton (US and other markets) and Ogilvy (Asia).

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