Tegic, which produces ‘T9' software and is part of AOL Wireless, is using Bite in the UK, Nordics, Germany and Spain.
Bite won the brief after a seven-way competitive pitch and replaces incumbent Hill & Knowlton, which said it
declined to repitch.
‘We're producing a map of influential websites and online communities for Tegic to use,' said Bite associate director Nick Rappolt, who heads the account.
‘The customer base - the major mobile phone producers - is limited, so the comms has to be direct.'
Bite will also seek to boost awareness around Tegic's sponsorship of the ‘Infinite Monkey Project', which encourages mobile phone users to text in random words to a website. The words will eventually be used to form the lyrics of a song.
The name and idea arise from the ‘infinite monkey theory', which suggests that an infinite number of simians with access to an infinite number of typewriters would eventually type out the works of Shakespeare.
The Infinite Monkey Project is designed to foster creativity among young musicians.