Letter - Blogging is the way ahead for PA firms

Your article 'Citigate puts ads on political blogs' (29 Sep) recognises the potential for PA firms to engage further with new media at a time when political parties are increasingly doing so themselves.

Consolidated recently set up its own blog for the party conference season.

We believe we're one of the first PA consultancies to publish such a blog - although we suspect Citigate won't be advertising on it.

Dominic Masterton-Smith, account director, Consolidated Public Affairs.

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