Letter - Agencies deliver on council objectives

Steve Jackson's comments at the CIPR Local Government conference in Belfast about local councils using PR agencies 'too readily' (29 Sep) do not paint an accurate picture of how many forward-thinking councils are approaching their comms strategies.

As producers of the Local Government Channel, broadcast on Sky 181, we are often approached by agencies.

Agencies are not seeking to replace or intimidate internal PROs but, as with any client in the private sector, to deliver results that meet all of the key objectives.

More accountable than ever and with multiple projects to deliver and promote, it is little surprise that council PROs are turning to agencies for an objective perspective and a much needed layer of support.

Stephen Horn, chief executive, hbl media.

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