Firecracker wins W'don tennis job

Wimbledon Lawn Tennis Museum has hired Chelsea-based start-up Firecracker PR to help woo visitors.

Firecracker, set up by ­parent marcoms firm Grasshopper six months ago, takes its first retained account from incumbent Bell Pottinger.

The museum, located at the All England Lawn Tennis Club, re-opened in April ­after a refurbishment.

Agency MD Maria Harding said: ‘We will target the travel trade press and ­want to partner bodies such as VisitLondon and London schools.'

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