Wimbledon Lawn Tennis Museum has hired Chelsea-based start-up Firecracker PR to help woo visitors.
Firecracker, set up by parent marcoms firm Grasshopper six months ago, takes its first retained account from incumbent Bell Pottinger.
The museum, located at the All England Lawn Tennis Club, re-opened in April after a refurbishment.
Agency MD Maria Harding said: ‘We will target the travel trade press and want to partner bodies such as VisitLondon and London schools.'
