Dreams reprises hunt for agency

Bed retailer Dreams has restarted its hunt for a PR agency nearly two years after a year-long search ended without an appointment.

The firm failed to return calls for comment, but PRWeek understands various agencies have prepared pitches in the past fortnight.

Dreams' last agency, Nelson Bostock Communications, worked on a project more than three years ago
(PRWeek, 15 May 2003).

In 2004, then marketing director Greg Suthern told PRWeek there would be ‘no limit on fees or budget' for the right campaign (PRWeek, 12 Nov 2004), triggering around 75 fruitless agency approaches.

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