Blackburn Rovers in fans campaign

Blackburn Rovers FC has enlisted Manchester-based consumer agency Brazen PR to help boost attendances at its games.

The club ‘wants to generate more positive stories ­nationally, as it tends to be overshadowed by biggerclubs in the North-West,' said Brazen account director Rick Gutteridge.

Brazen's first task will be to ­encourage turnout for the club's Premiership local derby against Bolton Wanderers on 22 ­October.

John Williams, chairman of Rovers - one of the worst-supported sides in the top-flight - last month called for league-wide action to help increase ­match-day attendances.

He reportedly said: ‘The "Chelsea factor" is playing a big part in making the game too predictable for many supporters.'

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in