2 minutes with: Ade Thomas, founder, www.green.tv

What is green.tv?
Green.tv is the first serious attempt at broadband TV for environmental films. We launched at the end of March, but have recently signed a deal with Greenpeace, and are now the largest supplier of its campaigning films.

How does the channel work?
We host short films with an environmental angle. This means that anyone can send a film less than five minutes in length to our postal address, and we will convert it to a digital file, upload it, and make a video podcast out of it, which will be searchable on iTunes.

Next month, we will put a series of community tools on the site, so that users can produce and upload their own content. The films we rate the highest go onto our ‘highlights' section, and are most prominent for visitors of the website. We currently have 200 films, and expect 500 within the first year.

What does this mean for PROs?
PROs can send us films on behalf of their organisations or clients, whether they are from private companies, the public sector or NGOs. Recently, for example, we have featured shorts from the Fair Trade Foundation and the Environment Agency, a Ben & Jerry's educational film and an npower film about renewable energy.

What else do PROs need to know?
Broadband TV is a powerful medium. All PROs need is a camera and basic editing software - just their mobile phone if the content is good enough - and we will upload their environmental film. It's not image quality, but the quality of editorial, that counts. 

Are there any other opportunities?
We also produce films that we need commentators for. We had a series interviewing high-profile people about environmental issues, so it is worth getting in touch with ideas even if you do not wish to make your own film.

Unique users 80,000-100,000 a month
Address for tapes 120 Long Acre, Covent Garden, London, WC2E 9ST
E ade@green.tv T 020 7240 0330

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