News in brief

A brief look at some of this weeks leading PR news stories.

CORPORATE
The PR Office has hired Ralf Gjoni to boost the agency's security and defence sector expertise. Gjoni has spent the past year consulting the UK government as a defence analyst and co-ordinated humanitarian relief efforts in Kosovo for the French government.

ENTERTAINMENT
Applebottom, the clothing brand owned by US rapper Nelly, has taken on Mediator PR to target consumer magazines and secure celebrity product placement ahead of a UK launch in December.

CONSUMER
Rights firm Maverick Entertainment has tasked The Outside Organisation with promoting classic children's character Muffin the Mule's 60th birthday, ahead of the launch of a range of merchandise. 

CORPORATE
Cessna, the world's largest manufacturer of private jets, has appointed 80:20 PR to boost its profile among businesses and consumers. The agency was co-founded last year by former Fleishman-Hillard partner Simon Southgate and Marc Cornelius, previously manager of Gulf Hill & Knowlton.

CONSUMER
Bell Pottinger Sport & Sponsorship has brought in IMG account director Marc Harris to head its Emirates account. As associate director, Harris replaces Tom Webb, who joined Red Bull earlier this year as sponsorship manager.

CONSUMER
The Touraine Develop­ment Agency has taken on Clementine Communications to promote the central French region to a UK business audience, after a three-way pitch. First Public Relations remains the UK agency for the Loire Valley Tourist Board.

CORPORATE
Scottish Water is hunting a director of corporate affairs following Atholl Duncan's exit after three-and-a half years to BBC Scotland, where is to be head of news and current affairs.

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