Rabin has worked at ITN since 2001, and has 12 years of senior broadcast experience, including spells at Sky News and Five. He will join next month, reporting directly to WS's UK chief executive Colin Byrne.
Byrne said he hoped Rabin would help the agency recreate the success of Shandwick's former broadcast practice, which in its 1990s heyday had 12 staff and £2m in annual revenue. It was consolidated into WS's corporate arm after the downturn of 2001-2002.
‘This will see Weber Shandwick once again becoming very focused on traditional broadcast media', Byrne told PRWeek.
Rabin said: ‘I am looking forward to the challenge of bringing 12 years' experience in broadcasting to PR, and using the editorial knowledge that I have in a different way.'