Trilogy to handle Archos UK push

Archos, the French manufacturer of portable entertainment devices such as mp3 players and DVD ­recorders, has turned to ­Trilogy Communications for a UK campaign.

The agency was appointed after a two-way pitch and has been briefed to run a ­national consumer campaign for the brand.

The company has previously run its PR in-house but its plans to launch four products in the run-up to Christmas prompted the search for comms agency ­support.

Trilogy will undertake a ‘comprehensive product review programme', reporting to Archos UK marketing manager Andrew Fellows.

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