Metti left ABC Hill & Knowlton Denmark earlier this year, where she was an account director, working for clients such as GN Mobile, TomTom and Nokia.
She then worked on the Dell account at GCI London for a short period before starting work at AxiCom last week.
Metti has worked for AxiCom before, as an account executive from 1998 to 2002, when she left to join 02 UK as business PR manager.
‘Our consumer practice has grown so much that we felt it was time to establish a dedicated role,' said AxiCom MD Lyle Closs.
Metti heads a five-strong consumer team, working for clients including PC World, TopUp TV and Sling Media.