Prodigy shuts as founder readies fresh PR venture

Prodigy Communications co-founder Emma Warren has wound up the tech agency, saying that she has resigned all accounts, including digital entertainment firm Creative Labs.

She plans to start up a new marketing and PR agency with Prodigy MD Simon Craddock, who only joined in March from Text 100 New York (PRWeek, 17 March), where he was senior V-P.

Further details on the new agency are to be confirmed over the next few weeks.

Creative Labs, best known for its mp3 players and arguably the highest-profile Prodigy client, is now in the final stages of looking for new comms representation, Warren said.

PRWeek was unable to contact Creative Labs as the magazine went to press.

Apple subsidiary FileMaker and social-networking outfit LunarStorm are also understood to be hunting replacement agencies.

‘I'm also opening my own chain of restaurants as well as looking at expanding my property portfolio, so it's an exciting time,' said Warren. ‘We managed to resign the accounts without any bad feeling and everyone concerned was happy with the arrangements made.'

Warren said the new agency would not be technology-focused.

She added that Prodigy's ten employees had all found new jobs, and the agency officially closed its doors on 10 October.

Launched seven years ago, Prodigy once employed 16 staff, although that number fell as Warren prepared for its closure.

Warren set up the agency alongside Mark Casey. He left the company in March this year to join B2B tech and telecoms specialist Liberty Marketing Communications (PRWeek, 9 June).

Casey was replaced by Craddock, who had moved back to the UK from the US to take the role. Craddock joined after six years globetrotting within Text's consumer teams in Johannesburg, Hong Kong and Tokyo. He also helped launch Text's Shanghai office.

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