Sheffield City Council, which is leading the project, plans to promote the increased choice that children and young adults now have when choosing courses.
It has put together a roster of PR agencies - Colman Getty, 3 Monkeys Communications and Harrison Cowley - which will run until May 2008.
‘This is not about saying that one method is better than another but that there are many choices available, such as NVQs, designed in conjunction with local employers,' said the project's marketing and promotions manager Alison Firth.
The programmes, which have been developed and introduced over the past five years, will help match people with the employment opportunities in the region based on their skills.
The overall aim is to grow the local economy.
There are currently 30 vocational programmes that have been designed in conjuntion with local employers in industries including engineering, construction and digital design.
On a national and international level, the campaign will target education policy makers, showcasing good practice and highlighting the impact of the investment in South Yorkshire.
Schools, parents, young people, teachers and businesses in the South Yorkshire area will be targeted locally, Firth said.