Kellie leads TV publicity in BBC marcoms rethink

The BBC was this week bedding in a series of top marcoms appointments as it gears up for the challenges posed by the digital age.

BBC head of brand and planning Helen Kellie has taken up the newly created role of head of marketing, communications and audiences (MC&A) for BBC Vision.

The post is effectively the former head of TV publicity role held by Vanda Rumney, who has taken the newly ­created part-time position of head of change, following adoption leave.

‘We no longer just commission for television but for the internet as well, and the way we broadcast in the ­future will be very different. The name shift reflects how things are changing as a whole,' said chief press officer Sarah Williams.

With responsibility for a 108-strong comms team, Kellie will oversee the ­promotion of ­drama, entertainment, children's TV and factual output, reporting to director of MC&A Tim Davie. She has held the head of brand and planning post since she joined the BBC in January 2000.

Reporting to Kellie will be head of publicity for BBC1 Jane Fletcher, head of ­publicity for BBC2 Laura Dumbrell, heads for BBC3 Kate Toft and Tessa Matchett and head of BBC4 publicity Claire Bowers.

Rumney, who had spent six years as head of TV publicity, is now charged with leading ­organisational dev­elopment and training, as well as helping to ‘position BBC ­Vision at the heart of the BBC'.

The creation of BBC Vision was announced in July. It brings together TV; Drama,  Entertainment and Children's; and Factual and Learning.

Head of BBC nations and regions within the MC&A department, Jacky Brandreth, has taken Kellie's former role as head of brand and planning.

The MC&A team has been slimmed down by 26 per cent, resulting in a loss of 115 jobs, as part of the corporation's efforts to cut costs (PRWeek, 25 March 2005). The cuts have been achieved through ­voluntary redundancy and ‘natural wastage', according to Williams.

The MC&A set-up sees 20 teams become eight: comms; brand and planning; audiences; tele­vision; radio and music; new media and digital; ­journalism; and ‘out of ­London' ­(UK nations and the regions).

BBC marcoms: who's who

Tim DAVIE, Director
Sally OSMAN, Head of communications
Helen KELLIE, Head of BBC Vision
Chris MUNDY, Head of audiences
Jacky BRANDRETH, Head of brand and planning  
David BAINBRIDGE, Head of new media and digital
Sue LYNAS, Head of radio and music
Guy NORTH, Head of TV brand and portfolio marketing
Janie IRONSIDE-WOOD, Head of journalism (news)

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