Former National Endowment for Science, Technology and the Arts (Nesta) comms manager Joe Meaney took up the role last month.
Meaney said: ‘For 32 years we've had great support from the music industry. But the landscape is changing to digital and being filled with directors who aren't aware of what we do. It's a case of making sure the industry doesn't lose contact with us.'
He will seek to use the profile of board of fundraisers chairman Brian McLaughlin - formerly COO at HMV music.
He will also oversee research and an audit ahead of a comms strategy launch in 2007. Meaney left Nesta in the spring as the lottery-funded body restructured its comms department. Before that, he was press assistant at the Arts Council England.