Poll: blogs lead to 'political action'

More than a quarter of UK readers of blogs are moved to undertake some kind of political action, signalling the heightened importance of the medium to the PA community.

A transatlantic survey carried out by Edelman research subsidiary StrategyOne has found that 23 per cent of UK consumers read blogs at least once a week. Of these, 27 per cent have taken some kind of action after reading a blog.

The US and France paint a similar picture. While only 14 per cent of Belgians read blogs, 43 per cent of those  are inclined to take political action.

Signing a petition, attending a meeting and serving as an officer for a club were cited in the UK as the three most common actions.

‘Not only are more people reading blogs, but blogs are acting as "action accelerators" and creating a bridge between the online and real worlds,' said Edelman CEO Richard Edelman.

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