She will join independent lobbying group the National Campaign for the Arts as its director on 4 December.
De Winter said she would lead the organisation's efforts to secure a ‘fair deal' for the arts in the forthcoming Comprehensive Spending Review. She added that she wanted the arts, be it music, drama, dance or literature, to be ‘integrated across all peoples' lives at an early stage' and to encourage ‘more creative ways of teaching [all] subjects'.
Founded in 1985, the NCA is funded purely by is members, unlike the government-funded Arts Council. De Winter will report to NCA chair, broadcaster Joan Bakewell, who heads the board. She replaces Victoria Todd, who left after eight years as director in June for the same role at One to One Children's Fund.
The Museum, Libraries and Archives Council is recruiting de Winter's successor. She joined the organisation two years ago after more than a decade at Citigate Public Affairs (PRWeek, 24 September 2004). During her tenure, the group has given increased responsibilities to its nine offices, created to mirror the country's regional development agencies.
She said 48 per cent of the UK population regularly use a library. Meanwhile, museum attendees have increased and become more representative of the population, she added.