Ericsson moots hire for wireless/broadband brief

The world's largest supplier of mobile phone services, Ericsson, is tendering a contract to promote its UK infrastructure business.

The brief, which is likely to prove attractive for B2B tech specialists, will see the appointed agency promote Ericsson's wireless and broadband offerings.

The firm, which divested its handset division in 2001 to create Sony Ericsson, provides infrastructure for mobile phone systems and copper lines for the UK's broadband network.

The agency will report to Ericsson UK comms manager David Curl, who declined to comment on the review, citing company policy. PRWeek understands the entire process is being conducted under a ‘non-disclosure agreement'.

Agencies pitching for the account could be forgiven for a sense of deja-vu. Ericsson sounded out a number of UK agencies as part of a comms review almost two years ago (PRWeek, 21 Jan 2005), but no hire is understood to have ever been made.

Ericsson purchased the bulk of British firm Marconi's assets 12 months ago for around £1.2bn.

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