The city council and private sector joint venture wants to attract investors and raise its profile at Mipim, which attracts participants from more than 70 countries.
BusinessLiverpool will use the annual Marche International des Professionnels d'Immobilier in Cannes next March to ‘showcase Liverpool's renewed confidence as a dynamic city'.
The agency will work with BusinessLiverpool's Mipim sponsors at meetings and help to source speakers for, and invite media and partners to, future events.
‘It is de rigueur to hire a yacht at Mipim to provide an informal setting for business. Sponsors will hold events on board,' the spokesman said.
The incumbent is property and regen specialist Tamesis Business Communications.