Clew secures UK Vetmedica brief

Boehringer Ingelheim's veterinary arm Vetmedica has called in Clew Communications to handle trade and consumer campaigns.

The London-based health specialist agency is promoting products including Metacam (pain relief for dogs), Vet­medin (for dogs with heart failure) and Enterisol (a vaccine used to treat porcine diarrhea).

It is handling consumer campaigns (if appropriate to the specific product), while targeting veterinary media and working at roadshows.

Director Mary Hicks leads the account at Clew, which was appointed without a competitive pitch. Clew reports to various staff, depending on the product campaign, at Vetmedica's offices in Bracknell, Berkshire.

Agencies that Vetmedica has used in the past include Healthcare Solutions and The Policy Partnership.

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