Write Image opts for Metia rebrand

London-based tech agency Write Image has rebranded itself as Metia.

The change to Metia - a word that CEO Steve Ellis conceded ‘does not mean anything' - coincides with a relocation of 130 staff from Regent Street to St Martins Lane.

Ellis said the Write Image brand was ‘beginning to age', adding: ‘It has served us well for 18 years but today doesn't help us to market the breadth of our services or the scale of our ambition.

‘There has been no change in ownership or senior management team.'

Write Image topped PRWeek's latest Top 50 Tech Consultancies league table with fee income of just under £6m (PRWeek, 9 June).

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