Creative agencies celebrate New York wins

Team Y&R, Wunderman and Brandcom were the Middle East's big winners at the New York Festival last week, one of world advertising's premier awards ceremonies.

The region scooped two silver world medals, five bronze world medals and 21 finalist certificates.

Wunderman, fresh from this year's Cannes Gold Lion and a clean sweep of the direct marketing category at the Campaign Awards, picked up a silver and bronze.

The below-the-line specialist agency took silver at New York for its 'We've got the Answers' direct marketing campaign for Microsoft, which saw a voice recorder sent to Microsoft customers, enabling them to record their questions to the company.

And the agency also took bronze for its 'Aboriginal Art' work for Emirates, where the airline's customers were sent a set of drinks coasters designed with Aboriginal-style paintings to mark the launch of the airline's latest route to Australia.

Nassib Boueri, managing director of Wunderman Middle East and North Africa, said he was delighted with the agency's wins.

And he suggested that the fast expanding trophy cabinet would place even more pressure on the agency.

"I am very pleased," he said. "All these awards are putting pressure on us to keep our standards this high. But we hope to maintain this for the next year."

Team Y&R collected a silver for its work for Mont Blanc pens (Do the Write Thing) and a bronze for its 'Error Message' ad for Books Plus, which takes a humorous dig at people who spend more time browsing the internet than reading books.

It was a good festival for The Holding Group, which is the parent company of both Team Y&R and Wunderman.

Brandcom picked up a hat-trick of bronze awards, including two for its work on Axe (Khalid and Peep Hole), and one for Jumeirah Music Equipment (Blind Keys).

Brandcom also received three finalist certificates, the same amount as Grey Worldwide and TBWA\Raad.

There were two finalist certificates apiece for Memac Ogilvy Bahrain, Impact BBDO Beirut and Leo Burnett Dubai. And there was one finalist certificate apiece for Team Y&R Dubai, Intermarkets, The Partnership,

Impact BBDO Jeddah, Fortune Promoseven Bahrain and Promoseven Relationship Marketing.

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