Letter - Journalists like our witty headlines

In his letter 'Your poor headlines destroy PR stories' (15 Sep), PMA Training chairman Keith Elliott says he sees far too many press releases with 'headlines full of puns, alliteration or heads that mean nothing until you read the release'.

Isn't that the point, Keith? We're not looking to get the headline printed. We're looking to get you to read the story. A bit like newspapers really.

Simon Eden, media adviser, West Sussex County Council.

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