Zeno's wide-ranging brief - worth at least £100,000 - includes corporate reputation management, marketing communications, ‘brand articulation', and public affairs.
The iconic London landmark - disused for 24 years - is being transformed into a hotel, retail, office and leisure complex in a £1.5bn redevelopment. Parkview has faced a litany of problems since it acquired the site in 1993.
Edelman's own PA team will also be working on the account. The PA incumbent was Weber Shandwick.
Parkview corporate comms director Ian Rumgay said that while Zeno would be its principal agency for Battersea, a roster arrangement may be put in place.
Trimedia Communications and Citigate Public Affairs - which ran a combined pitch for the main account - would be in the running for a roster spot, Rumgay said.
Rumgay added that the prospect of financial PR agency support was still under consideration, and that he also expected to put out another brief next year to promote the development's residential sales.
Zeno Europe CEO Sue Ryan - formerly chief executive at GCI London - is leading the account.