Who will be reading?
After Hours goes out to all members of the Institute of Directors, as well as around 5,000 additional subscribers. Our classic reader is male, married, in his late 40s with two kids, and who works very hard to make his money. But we have some female readers, too.
What do you cover?
The purpose of the magazine is to help company directors enjoy the time they have out of the office, and keep up to date with lifestyle trends and developments. They are very busy, so time with their families - holidays, days out and so on - is very important. Travel is a particular element of their free time, so we will always feature at least one travel feature. They are wealthy individuals interested in high-end products such as cars, watches and clothes, although we do cover more affordable items as well.
Why go online?
The magazine comes out four times a year: April, June, September and November. So we will use the website to communicate with readers more frequently. It will also give us scope to cover more timely things. For instance, we have an arts section on the website that has some listings- something we could not do with the magazine.
How can PROs help?
As well as telling us about new products, hotels and so on, we would appreciate access to interesting people; not necessarily celebrities, but people with something to say. Recent profiles have included sailor Dee Caffari, Pink Floyd drummer Nick Mason and an organic restaurateur.
When should they get in touch?
We have a three or four-month lead-in for the magazine, but there is far greater flexibility with the website, afterhoursmagazine.co.uk. This will give us a chance to cover things that come in later.
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