Learndirect body calls in Geronimo

Ufi - the government body behind learndirect - has hired Geronimo Communications to promote a new awards scheme that celebrates success in learning.

The awards will promote awareness of learndirect opportunities for people and businesses and help to raise the profile of Ufi among stakeholders.

The agency was appointed by the COI after a three-way pitch that included Hill & Knowlton and Harrison Cowley.

‘Ufi's mission is to use technology to transform the skills and employability of the working population to improve the UK's productivity,' said a spokeswoman.

The series of regional awards, which will culminate in a national final in September 2007, will celebrate the work of the learndirect e-learning network in England.

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