Sense pilots 'Be a local hero' in London borough

Deaf and blind support charity Sense is planning a series of high-profile local initiatives as part of a major national campaign badged 'Be a local hero'.

The first local pilot will take place in the north London borough of Barnet until mid-October.

The campaign will encourage residents to get a haircut (selected salons will be donating £1 to Sense for every barnet trimmed), recycle their old mobiles through corporate partner Orange, and other such activities.

Head of comms Cinzia Marrocco said the idea, dubbed ‘hotspotting' by the charity, was to generate as much impact from an awareness campaign as possible.

Earlier in the year the charity conducted surveys in Barnet to judge residents' awareness of Sense and deaf and blindness issues, and is intending to do the same elsewhere after the campaign has finished.

It will also evaluate media coverage and increases in donations to the charity over the campaign period.

The second pilot scheme is likely to be in either the Midlands or Peterborough, Marrocco added, but a final decision has not yet been taken by the agency.

This activity will follow a similar format to that in Barnet.

The charity is then intending to ‘hotspot' across the rest of the country.

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