Johnson King on 3D cinema brief

3D-cinema specialist Real D is using Johnson King to ­handle a UK campaign.

Increasingly sophistic­ated home entertainment systems have meant traditional cinema has struggled in ­recent years, but US firm ­Real D aims to change that.

The company, launched in the UK at the beginning of the year, is using Johnson King to advise on its first UK consumer and corporate campaign.

‘The technology that Real D utilises can be ­installed in any cinema that ­uses a ­digital projector, and can be used on any film that ­includes 3D ­imagery, such as the latest ­Superman ­movie and ­Chicken ­Little,' said ­Flora Haslam, ­account ­director at Johnson King.

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