Hit or miss ... Norwich Union botches job-cut news

Norwich Union's bungled announcement that it is to cut 4,000 jobs caused fury among unions, and the firm did not help itself in its management of the situation. The insurer's 34,000 staff awoke to the news in The Times last Thursday. 'Unfortunately, the news was leaked before we told staff,' Louise Soulsby, senior media relations manager admits to PRWeek. 'We did all we could to prioritise staff relations after that. Obviously, we were disappointed it happened this way.'

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