The review comes as the mobile network attempts to secure a significant chunk of the radio spectrum released by analogue switch-off in its homeland to offer richer video content. Ofcom is examining options for spectrum allocation under its ‘Digital Dividend Review'.
The brief also involves representing the company's moves to protect children from pornographic content and minimise disputes over new phone masts.
‘We think we can have a more active dialogue with key stakeholders,' said Vodafone group director of public affairs Simon Lewis.
It is approaching around seven PA agencies to submit proposals and will invite up to four to pitch.
Lewis said Fleishman-Hillard has provided ‘pay-as-you-go' PA support since 2000, while Political Intelligence has given parliamentary monitoring services. The pair, plus the PA arm of Vodafone's financial PR adviser Finsbury, are among those invited to tender.
AS Biss & Co is advising Vodafone in Scotland over the country's Planning Bill (PRWeek, 21 July).